Initially founded in the UAE, Fresha is a global marketplace and software platform for beauty and wellness businesses, offering tools for appointments, payments, point-of-sale, and client marketing. The company set out to modernize a traditionally offline and underserved industry with intuitive, software-driven solutions.

Today, Fresha powers over 130,000+ businesses in 120+ countries, with particular strength across Europe and emerging markets. We first partnered with William and Nick in 2017, drawn to their deep understanding of their customer base and product-led growth strategy. The founders built an exceptionally simple onboarding process that allowed low-tech salon owners to self-serve on basic scheduling tools. Once customers were engaged with the core product, Fresha gradually introduced additional features and value-added services while maintaining its foundational simplicity. This disciplined approach to product development, focused on single-unit salons as their ideal customer profile, enabled Fresha to scale globally while staying true to user needs. Fresha remains one of the region’s clearest examples of building a global business from the Gulf.

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